AI SEO, Explained

WHAT IS
AI SEO?

AI SEO (also called GEO — Generative Engine Optimisation, or LLM SEO) is the practice of optimising your brand to be found, trusted, and cited by AI tools like ChatGPT, Perplexity, and Gemini.

How It's Different

Traditional SEO vs. AI SEO

Traditional SEOAI SEO
Optimises for ranking on a results pageOptimises for being cited inside an answer
Measured by clicks and rankingsMeasured by citation rate and share of voice
Targets keywordsTargets prompts and questions
One winner per resultMultiple brands can be cited in one answer
Why It Matters Now
37%
of consumers already research products using AI instead of Google. If you're not visible in those answers, you don't exist to that buyer — no matter how strong your traditional SEO is.
What Goes Into It

The Building Blocks of AI SEO

Entity clarity
Making sure LLMs understand exactly who you are, what you do, and how you're different — not just keywords, but a clear, consistent identity across the web.
Structured content
Formatting your content — headers, lists, direct answers — so LLMs can easily extract, summarise, and quote it accurately.
Off-site citations
Getting mentioned and linked on the sources LLMs actually trust and pull from — review sites, forums, directories, press, and industry publications.
Schema markup
Technical markup that helps AI tools parse your site correctly and understand the relationships between your products, services, and content.
Prompt coverage
Identifying and answering the real questions your buyers type into AI tools, so you show up at the exact moment they're deciding.
Authority signals
Building the kind of third-party trust — reviews, mentions, backlinks — that LLMs weigh when deciding who to cite.
Freshness & consistency
Keeping information accurate and up to date across every source, since LLMs cross-reference multiple places before citing a brand.

READY TO SEE WHERE
YOU STAND?

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