ChatGPT alone passed 900 million weekly users in February 2026, and AI Overviews now show up on roughly half of all Google searches. A fast-growing field of tools now tracks whether your brand shows up in any of it. Here's what each one actually does.
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For most brands, CITED is the best starting point: the free checker gives you a real mention-rate score across ChatGPT, Gemini, and Perplexity in about 15 seconds, and unlike a pure monitoring dashboard, the same platform also does the work of closing the gap it finds. If you specifically want a self-serve tracking dashboard to run yourself, Profound, Semrush's AI Visibility Toolkit, and Ahrefs Brand Radar are the strongest dedicated trackers, and Otterly.ai or Waikay are the best budget entry points. All ten are reviewed in detail below.
Most tools in this category do the same basic thing: run a set of prompts against one or more AI engines and report whether your brand is named. What separates a genuinely useful tool from a dashboard nobody opens after week two comes down to four things: how many AI engines it actually covers (ChatGPT, Gemini, Perplexity, Google's AI Overviews and AI Mode, Claude, Copilot, and increasingly Grok all get evaluated differently), how deep the reporting goes beyond a raw mention count, whether it tells you what to fix or just shows you the gap, and what it costs once you're past the entry tier.
We reviewed each tool against those four criteria, plus who it's realistically built for: some assume a solo marketer checking in monthly, others assume a dedicated AEO team and a real budget line. Pricing and prompt allowances in this category change often, three of the ten tools below updated their entry tier while we were researching this piece, so treat the numbers as a mid-2026 snapshot and confirm current pricing directly before you commit.
| Tool | Starting price | Engines tracked | Best for |
|---|---|---|---|
| CITED | Free checker; service scoped per engagement | ChatGPT, Gemini, Perplexity + full LLM SEO service | Closing the gap, not just measuring it |
| Profound | ~$99/mo (Starter, third-party cited) | Up to 10+ on higher tiers | Enterprise-grade dedicated tracking |
| Semrush AI Visibility Toolkit | $99/mo add-on | Multiple, expands by report | Teams already standardized on Semrush |
| Ahrefs Brand Radar | $398-699/mo | 7 platforms | Massive prompt-scale benchmarking |
| Otterly.ai | $29/mo (15 prompts) | 6 engines | Small teams testing the waters |
| Peec AI | €85/mo (Starter) | 3 engines on entry tier | Fast setup, international mid-market |
| Waikay | $24.95/mo | 6 engines | Action plans, not just scores |
| Visiblie | €79/mo (Starter) | 4 engines incl. Claude | Best prompt volume for the price |
| Scrunch AI | $250-300/mo | 6 engines + agent traffic analytics | Midsize enterprises with a dedicated AEO team |
| Chatobserver | Custom, contact for pricing | 6 engines | AI Overview source-citation detail |
CITED is built as one comprehensive AI SEO platform rather than three separate tools bolted together: mention tracking across ChatGPT, Gemini, and Perplexity, a full visibility assessment that scores exactly where you stand today, and actionable recommendations on what to fix, not just a dashboard reporting the number back to you. That's a similar depth of engine coverage and reporting to a dedicated platform like Peec AI, with the "here's what to do about it" layer built in rather than left for you to interpret or outsource elsewhere.
The free checker runs the real buyer questions in your category and returns a mention-rate score across the major engines in about 15 seconds, flagging the specific prompts where you're invisible and the competitors named instead. From there, CITED adds monthly visibility tracking (rankings, citations, sentiment, and share of voice, benchmarked against your named competitors) plus a prioritized action list covering content structure, schema and entity work, and the off-site authority signals that actually move the score, so assessment and the fix sit in one place instead of a tool plus a separate agency engagement.
Best for: brands that want comprehensive tracking and a clear next step in one place, rather than a scorecard they still have to interpret and act on themselves.
Price: the checker is free. Ongoing tracking and optimization work is scoped per engagement.
Profound is the most enterprise-oriented dedicated AI visibility platform here. It runs structured prompts across AI platforms daily and reports citations, sentiment, ranking, and competitive presence, with an Answer Engine Insights module that specifically tracks how brands are portrayed, not just mentioned, across ChatGPT, Perplexity, Claude, and Google's AI Overviews. Higher tiers extend coverage to 10 or more answer engines including Gemini.
Profound doesn't publish pricing publicly; its pricing page is demo-led. Third-party reviews and historical listings put the Starter tier around $99/month and Growth around $399/month, though you should confirm current numbers directly since Profound doesn't commit to them in public.
Best for: larger teams that want deep reporting and are comfortable going through a sales conversation to get there.
Semrush folded AI visibility into its existing suite rather than launching a standalone product. The AI Visibility Toolkit costs $99/month for one domain and 25 tracked prompts (extra prompts and domains cost more on top), and ships five reports: Visibility Overview, Prompt Research, Competitor Research, Brand Performance, and an AI Search Site Audit. Semrush also now bundles it into "Semrush One" (from $199/month) alongside its classic SEO toolkit.
The appeal here isn't depth so much as convenience: if your team already lives in Semrush for keyword and backlink work, adding AI visibility to the same login and the same competitor set is a low-friction way in.
Best for: teams standardized on Semrush who want one more report, not one more tool to learn.
Brand Radar is Ahrefs' answer to the category, and its distinguishing feature is scale: it checks AI responses against a bank of over 400 million search-backed prompts, derived from real People Also Ask data in Ahrefs' own keyword index, across seven platforms including AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, Perplexity, and Grok. That's a materially larger, more behaviorally-grounded prompt set than most competitors build by hand.
It's priced separately from a base Ahrefs plan: $398/month to track individual platforms of your choosing, or $699/month for full access across all seven, so it isn't a cheap entry point on its own.
Best for: teams that want their AI visibility prompt set anchored in real search behavior rather than a hand-picked list, and don't mind paying for the scale.
Otterly is the most accessible tool on this list by price: the Lite plan is $29/month for 15 prompts across ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, and Microsoft Copilot, six engines at the lowest entry price in the category. Standard ($189/month, 100 prompts) and Premium ($489/month, 400 prompts) scale up from there, with a 7-day free trial and no card required.
Beyond monitoring, Otterly adds content audits, crawlability checks, and a predictive score estimating whether a piece of content is likely to get cited before you publish it, plus a public API for pulling reports and citations programmatically.
Best for: small teams or solo marketers who want to start tracking now without committing to a four-figure annual spend first.
Peec AI's whole pitch is low-effort setup: point it at your site and it's tracking ChatGPT, Perplexity, and Google Gemini on the Starter tier (from €85/month, roughly 50 prompts) without much configuration. It's positioned as a strong mid-market option particularly for international brands, likely helped by broad language support out of the box.
It covers fewer engines on its entry tier than several competitors here (three, versus four to six elsewhere), and higher tiers are needed to add more prompt volume or engines.
Best for: teams that want to be tracking something today and would rather tune the setup later than spend a week configuring it first.
Waikay starts cheaper than most of this list (from $24.95/month) but is built for more strategic use than a pure scoreboard. Its Entity Heatmap goes beyond a visibility percentage into how well LLMs actually comprehend and associate your brand with your category, and converts that analysis into prioritized GEO Action Plans, concrete recommendations rather than a chart you have to interpret yourself. It tracks six engines: ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, and Copilot.
Best for: teams that want a next-step recommendation attached to every score, and would rather run separate, tightly budgeted setups per brand than one big shared account.
Visiblie's Starter tier (from €79/month) undercuts Peec AI on price while tracking four engines including Claude from day one, and running roughly 200 prompts a month, about four times Peec's monthly volume at a lower cost. That combination of coverage and prompt volume is the main reason it's frequently cited as a strong Peec AI alternative in independent comparisons.
Best for: teams that want a large enough prompt set to catch real long-tail visibility gaps, not just their five obvious head-term questions.
Scrunch is priced and built for a different buyer than most of this list: plans start around $250 to $300/month for 125 to 350 custom prompts, and the platform goes beyond monitoring into Agent Traffic analytics (how AI crawlers and agents actually move through your site), Site Maps (how AI systems parse your content structurally), and an Agent Experience Platform that serves AI-optimized content to bots without changing what human visitors see.
That depth is the point, and also the limit: reviewers consistently frame it as a strong fit for midsize enterprises with a dedicated AEO team and budget, and a poor fit for solo marketers or small businesses without one.
Best for: teams that have outgrown "am I mentioned" and want to shape how AI agents interact with their site directly.
Chatobserver covers the same six-engine spread as several tools here (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude), but its sharpest edge is source-citation analysis for Google's AI Overviews specifically: it captures the exact domains and URLs Google cites, so you can see whether it's your own pages, third-party reviews, comparison guides, or a competitor's content shaping the answer. It also tracks the specific descriptors models use when positioning your brand (strong fit, weak fit, specialized, or missing entirely), a level of sentiment granularity most competitors compress into a single score.
Setup is genuinely fast: add your domain, name your competitors, pick your platforms, and a first report is ready in under two minutes.
Best for: teams that care as much about which pages are winning citations as they do about their own mention rate.
If you want the shortest path from "am I invisible in AI search" to "here's what we fixed," start with CITED's free checker and let the agency side do the follow-through work. If you specifically want a self-serve dashboard you'll own and check yourself, the right pick depends mostly on budget and how many engines actually matter to your buyers: Otterly or Waikay if you're starting small, Peec or Visiblie for a fast mid-market setup, and Profound, Semrush, Ahrefs, or Scrunch if you need enterprise-grade depth and already have the budget line for it.
Whichever you choose, the same rule applies across all ten: a tool tells you the score. Closing the gap it reveals is a separate, ongoing body of work.
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